Is Blogging Right for Your Business? Ask Yourself These Questions First

Blogging gets hyped a lot in the online business world. Some folks swear by it. Others have a dusty “Coming Soon” post from 2019 still haunting their homepage. So let’s cut through the noise and ask the real question:

Should you include blogging as part of your marketing strategy?

Here’s the truth: blogging can be a marketing powerhouse—but only if it aligns with you, your business, and your goals.

Before you dive into blog mode, ask yourself:

Do I actually enjoy writing?

If writing feels like a chore, your blog is going to be the first thing to fall off your radar. That doesn’t mean you have to abandon the idea—just approach it differently. Use voice-to-text, repurpose content, or bring in AI (more on that magic in a second ✨).

Do I know what my clients are searching for?

It’s not about what you want to say—it’s about what your dream clients need to hear. What are they Googling at midnight? What’s popping up in your DMs and client calls again and again? That’s your starting point.

Do I have a clear purpose for my blog?

Is it about visibility? SEO? Building trust? Nurturing leads? Driving Pinterest traffic? Your “why” will shape your content—and help you avoid the trap of writing just for the sake of writing.

So... How Can Blogging Help My Business?

Here’s where a blog becomes pure gold—when it’s used with intention and strategy:

For Service Providers:

Build authority and trust before your dream clients ever book a discovery call. Think of blog posts as your digital handshake.

Example: A designer might write about common website mistakes or branding trends for 2025.

For Coaches + Consultants:

Your blog becomes your thought leadership platform. Share your voice, shift mindsets, and let people feel the transformation you offer.

Example: A mindset coach could write about imposter syndrome, boundaries, or burnout recovery.

For Product-Based Businesses:

Blogging boosts SEO and helps tell the story behind your products. Think gift guides, behind-the-scenes stories, or usage tips.

Example: A candle company might blog about creating rituals for rest or choosing the right scent for your mood.

For Course Creators + Educators:

Your blog becomes a teaser trailer for your paid offers. Drop gems of value, establish authority, and invite readers to go deeper.

Example: A course creator could blog about funnel strategy, list-building ideas, or tech tools for launching.

Let’s Talk AI + Blogging (Because Time Is Precious)

If you’re dreaming of starting a blog but worried it’ll take forever—say hello to your new best friend: AI.

At the Untamed Brand Retreat, we’ll show you how to use AI to tap into your brand voice, generate blog topics your audience actually wants, and build a sustainable content system.

So, that dreamy blog you thought would take weeks?We’ll help you map it out in days.

No overwhelm. No blank-page paralysis. Just bold strategy + smart tech that works for you.

Ready to Get Clear on Your Blogging Strategy?

Get a Brand Audit:

• We’ll uncover if blogging is right for your business.

• We’ll use AI to craft your blog strategy—fast.

• And we’ll build a brand that makes you unstoppable.

Because you're not here to follow someone else’s blueprint. You’re here to build your own.

Schedule Your Audit and start blogging with clarity, confidence, and a little extra tech magic on your side. Grab Your Audit Now →